BRCast 53: For Senses Records Label Showcase
I am pleased to welcome you to the BRC Label showcase interview, your participation is greatly appreciated. We thank you for the mix and the time you have invested in preparing for everything that BRC requested. Let's begin the interview with an introduction of the key people of the label.
Hi BRC team and audience, it’s a pleasure participate on this BRC Label Showcase, For Senses Records is a “sister label” of Transensations Records, so we share the same team , let me introduce us:
Diego Silva aka GORKIZ - A&R and label Sound Engineer.
Fabricio - Planning , financial and Promotion
Pedro aka Pedräda - Art Director and A&R
Rodrigo - Promotion and Artists Support.
What made you create this label? Why? What is the idea and inspiration behind it?
After we established Transensations and when the label started running well and our team were more comfortable about all the process to run a Music Imprint, the idea to have a sub label came up and we started to develop the idea and the concept of For Senses. After some brainstorming the final concept was to create "For Senses records" not as a sub-label but a sister label with a high level of attention, dedication and quality. A label that focused on the Lighter but Deeper Progressive and Organic House music to bring great music for the people senses.
How long had the idea of a label been on your minds before its official launch? What were the challenges running up to its launch?
From the initial idea until the first release it took us about one year. The challenge was to create the art concept that could represent what we want to bring to the artists and customers. The musical concept, we already had the idea, since we really like the Organic House genre and Lighter Progressive House, we had some demos of the genre on Transensations, and we decided to release it on For Senses.
What is the inspiration behind the logo and artwork?
The Logo has a lot of subliminal messages: The Flamingo is the bird that represents us in all its elegance. It is a tropical bird that brings the warmth that our music resonates and the window represents being open to the world, while the Flamingo's body illuminates a happy face and transcending the good vibes of the music. That's what we want to bring to our customers, fine and elegant music, with a good vibe…. Music for Your Senses.
What genre of music the label hosts and what do you look for specifically in a track that gives you that sense of belonging in a track to release it on your platform?
We work with Melodic music focused on the Organic House and Deeper and Lighter Progressive House. Our A&R team listens and looks for music that fits it and of course a good level of production, we are very selective on the music selection, and we check other aspects of the artist.
In terms of demos, how do you accept, review and reject from all the thousands you receive? What are the challenges in sifting through the boatload of demos you receive for releases and the communication you maintain with aspirants?
For Senses has been in operation for only 5 months, so we don’t receive too many demos as yet, but for this label we will work more on the challenge to hunt quality music. We have been listening and evaluating a lot of new producers with quality and potential, and keep in contact, presenting the Label and opening our doors. Of course due to the Transensations we had a lot of contacts and we use it. But we will try to listen to all the demos we receive, specially the ones that come with a small artist presentation, and give feedback even if the track doesn't fit our taste, because each way of contact that our customers and partners have with us, we will try to create a better experience, to maintain a good image of the label and relationship with our customers. Treat others as we like to be treated, are the key words. We really like to help and develop new talents, that is part of our DNA, it’s very satisfying to see a producer that released with us, conquering his space and growing in the industry.
How many VA and compilations do you release in a year and what kind of tracks you choose? What kind of artists do you select for the VA? Basically what purpose does a VA serve to a label?
Our first release in January this year was the Habitat Vol. 1 compilation, because we wanted to arrive showing our musical identity and a lot of great artists from all over the world. We plan to have at least one compilation every year. A compilation is an excellent opportunity to bring new talented producers to the label, whether an experienced or new talent, we want quality music that shows the label sound.
Which one has been a highlight release and why?
We are only going to our 6th release next month, but in this short story we have some great releases, from great names like RIGOONI, but a highlight I’d like to mention our 3rd release, Brazilian artist Tonaco with Julia EP, a successful release with a great emotional meaning since that both tracks from the EP were created to honor his grandmother Julia on the day she passed away and you can feel this emotion on the music (Read Tonaco's interview here - Tonaco Julia EP).
What do you expect from new talent when you sign them? What makes you reject them from releasing on your label?
We look for artists that have focus on the genre that they produce, a person who knows that to achieve success, he/she needs necessary work on marketing and promotion, and of course have talent and his/her own sound signature is expected. What doesn't attract us are producers that don’t have an original style, are not focused on a music genre and are not engaged in the promotion of their releases. We want to work with artists that have focus on developing their careers and growing in the music business.
From your country, which other label is pushing the same music as you are and how do you think everyone is helping push the local producers?
In Brazil the Organic House and Progressive House scene is under development, running on the underground scene, with small parties, but we notice that it has a huge potential to grow and conquer space with some great artists coming for shows in our country. About labels, we have labels such as Warung Recordings, Sonido Profundo, Words Not Enough, Sabia Records that support some local producers. We want to help the development of a local Organic House and Progressive scene with more parties and producers.
What kind of support do you look for from artists and other parties in promoting your music worldwide? What are the challenges in promoting music to corners of the world where you may not be as popular as in your home country.
We look for a way to reach the people that really love Organic House and Progressive music, because this is a music genre that is not commercial, people who love it know how to appreciate good music not only at parties, but listen at the gym, in a car, and other life situations, because this music brings a positive message and feeling. Our challenge is to make our releases and artists reach people that will support listening, buying and attending shows, making possible for these artists to make money with their music, and by this way we can develop a scene in Brazil, since nowadays the biggest part of support that we receive comes from other countries.
We would like to thank you BRC for supporting our music and artists, it’s really important to our growth and success.
Thank you for this space and opportunity.
Fabricio - For Senses Records & Transensations Records Teams.